PENYELIDIKAN

SOSIO EKONOMI, RISIKAN PASARAN & AGRIBISNES

1. Conduct research in the fields of economics, sociology, market intelligence and agribusiness related to agriculture and agro-based industries
2. Collect, analyze and disseminate economic, sociological, market intelligence and agribusiness information appropriate to the frameworks of agricultural development policy and agro-based industries.
3. Provide advisory and consultancy services related to economics, sociology, market intelligence and agribusiness to stakeholders and clients.

1. Economics

   • Provide comprehensive strategic information and support in macro and micro economics, resource economics, environmental economics and other related economic areas to assist MARDI in determining the direction of research, planning and commercialization.
   • Conduct economic studies to support the implementation of biological studies, engineering and other technical-based research at MARDI based on economic perspectives.
   • Provide appropriate economic information and study the feasibility of agriculture-based industries towards developing and improving the national policy framework to accelerate and enhance the development of agricultural industries and agro-based industries. 
     
     
2. Sociology

   • Provide strategic information and comprehensive support in the sociology of agriculture especially in the social structure, work processes and culture of the farming community to assist MARDI in determining the direction of research, planning and commercialization.
   • Conducted agricultural sociology impact studies to determine the structure, change, interaction, mobility and social development as well as farmers' acceptance of technology and innovation, to support the implementation of biological studies, engineering and other technical-based research at MARDI based on social science perspective.
   • Provide information on community patterns and structures, cultural capital, and social interaction among farmers in helping to understand the social changes of farmers in coordinating the effectiveness of assistance, advisory services and technology to appropriate target groups towards developing and improving national policy frameworks to enhance development agricultural industry and agro-based.
     
     
3. Market Intelligence and Agribusiness

1. Nik Rozana, N.M., Wong, K.S.K., Nolila, M.N., Juwaidah, S., and Li, W.W. (2023). Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia. Management and Marketing, Vol. 18 (1), pp. 53-77.
2. Safari, S., Razali, N. A., Manickam, T., Mansor, H., & Yusof, R. (2023). Channels of distribution in Malaysian organic durian: Case study approach. International Journal of Advanced Multidisciplinary Research and Studies. 3(2). 347-352.
3. Ahmad, A.A., Yusof, F., Mispan,M.R., & Kamaruddin, H. (2023). A copula-based modelling of agro-climatic pattern in relation to durian production. AIP Conference Proceedings 2500 (1).
4. Nik Rozana, N.M., Wong, K.S.K., Juwaidah, S., Nolila, M.N. and Li, W.W. (2022). A Thematic Review of The Patterns and Research Trends on Household Food Waste Management. The International Journal of Environmental Sustainability, Vol. 18 (1), pp. 87-105.
5. Nik Rozana, N.M., Wong, K.S.K., Nolila, M.N., Juwaidah, S., and Li, W.W. (2022). Exploring the Dimensionality for Sustainable Food Waste Management Framework: A Pilot Study Approach. The Journal of Management Theory and Practice, Vol. 3 (2), pp. 55-64
6. Ahmad, A.A., Masdek, N.R.N.M., & Pono, Z. (2022). Statistical modelling and forecasting of tourist arrivals in MARDI Langkawi Agro Technology Park using SARIMA. Economic and Technology Management Review, Vol. 19, 55 – 65.
7. Ahmad, A.A., Abidin, A.Z.Z., Suratmam, N.,& Pono, Z. (2022). Trend kehadiran usahawan di kaunter perkhidmatan MARDI (one-off MARDI). Buletin Teknologi MARDI, Bil. 31, 123-129.
8. Roslina, A., Nik Rozana, N. M. M, Mohd Tarmizi, H., Mohd Zaffrie, M.A. and Nur Fazliana, M.N. (2022). Performance, intensity and efficiency of agricultural research investment in Malaysia. Economic and Technology Management Review, Vol. 18(2022): 23 – 44
9. Roslina, A. and Muhammad Hakimi, H. (2022). The emerging export markets of Malaysian tropical fruits: A preliminary outlook. Symposium Proceedings ISTF 2021. Issue 2022: 136-147, ISBN: 978-983-2532-10-1. Burleigh Dodds Science Publishing
10. Safari, S., Razali, N.A., Wan Ibrahim, W.M. & Abdul Rahim, M.S. (2022). Consumer perception and satisfaction for durian taste among the Chinese consumer: Malaysia vs Thailand durian. Food Research. 6 (S1), 67-74. DOI: https://doi.org/10.26656/fr.2017.6(S1).015
11. Safari, S., Ying, J. C. L., Hussin, W. M. R. I. W., Zaffrie, M., Amin, M., Razali, N. A., & Ahmad, A. A. (2022). Export competitiveness for Malaysian tropical fruits in Japan market. Economic and Technology Management Review. 19, 89-101.
12. Suhaimee, S., Zaidi, M. A. S., Sulaiman, N., & Zulkepli, J. (2021). Impact of financial development on income inequality: evidence from system dynamics approach. Global Business and Economics Review, 24(3), 225-247.
13. Mohd Hafizudin, Z,. Mohd Zaffrie. M. A., & Muhammad Faireal, A., (2021). MSTE Proceeding: Market competitiveness of coconut-based products industry among ASEAN countries, 105-115.
14. Ahmad Zairy Z.A., Nik Rahimah N.O, Nor Amna A’liah M.N., Noorhayati S., Bashah A., Nurul Huda S. and Hairuddin M.A. (2021). Knowledge transfer programme under 11th Malaysia Plan: MARDI's success story. Economic and Technology Management Review, Vol 16; 61-66.
15. Rusli, R., Noh, N. F. M., Anvarali, M. N., & Hassan, H. (2021). Lycopene Rich Drink: Consumers Acceptance and Purchase Intention in Malaysia. Optimum: Jurnal Ekonomi dan Pembangunan, 11(2), 204-211.
16. Rahim, H., Ghazali, M. S. S. M., Bookeri, M. A. M., Abu Bakar, B. H., Ariff, E. E. E., Rahman, M. S. A., & Wahab, M. A. M. A. (2021). Economic potential of rice precision farming in malaysia: the case study of Felcra Seberang Perak. Precision Agriculture, 1-18.
17. Rahim, H., dan Ariff, E.E.E. and Amin, M.Z.M., 2021. Penilaian tahap penggunaan teknologi padi MARDI di Muda Agricultural Development Authority (MADA). Buletin Teknologi MARDI Bil, 23, pp.23-35.
18. Rahim, H., Jamal, M.S., Ariff, E.E.E. and Suhaimee, S., 2021. The economic potential of first hybrid rice variety (KADARIA 1) adoption in Malaysia. Economic and Technology Management Review, 16, pp.21-32.
19. Suhana, S., Nur Azlin, R., Rawaida, R., Rozita, R. & Roslina, A. (2021). Impacts of COVID-19 on the Malaysian fresh tropical fruits supply chain. Economic and Technology Review. 17: 113-126
20. Suhana, S., Nur Azlin, R., Wan Mahfuzah, W.I., & Mohd Sukri, A.R. (2021). From farm to China : A case study of Malaysian frozen whole durian export supply chain. Economic and Technology Review. 16:1-20
21. Suhana, S., Joanna. C.L.Y., Mohd Reza Ikhwan, W.M.H., & Mohd Zaffrie, M.A., Nur Azlin, R., & Razali, M. (2021). Japan as a New Market for Malaysian Pineapples. The FFTC Journal of Agricultural Policy. 1: 31-39
22. Mohd Syauqi N., Farahiyah Ilyana J., Yong Su T., Hasnul Hadi I., and Nor Azura M. (2021). Economic Assessment of MARDI's Feed Formulation for Red Tilapia Fish. 40th Malaysian Society of Animal Production Annual Production. 2-4 August 2021. Selangor, Malaysia
23. Rusli, R., Noh, M., Fazliana, N., Kasron, N. Z., Saari, S. B., & Hassan, H. (2020). Consumers’ purchase intention towards prebiotic fortified kuini juice: a preliminary study. Economic and Technology Management Review, 15.
24. Suhaimee, S., Zaidi, M. A. S., Ismail, M. A., & Sulaiman, N. (2020). Social Innovation and Social Entrepreneurship as Mediators of the Relationship between Social Capital and Income Level Of B40 Households. International Journal of Business and Society, 21(2), 837-856.
25. Rahim, H., Ariff, E.E.E., Sobri, A.A. and Wahab, M.A.M.A., 2020. The assessment of input factors and technical efficiency of rice production at Integrated Agriculture Development Authority (IADA) Pekan and Rompin. Economic and Technology Management Review, 15, pp.23-35.
26. Safari, S., Razali, N. A., & Mustaffa, R. (2019). Distribution Channel Assessment: A Case Study in Exporting Malaysian Jackfruit to United Arab Emirates (UAE) by Air Shipment. International Journal of Agriculture, Forestry and Plantation. 8:75-85
27. Ahmad Zairy Z.A., and Hairuddin M.A. (2019). Modern agricultural practices among paddy farmers in IADA KETARA, Terengganu and IADA Kemasin Semerak, Kelantan. Economic and Technology Management Review Vol. 14;61-67.
28. Rusli, R., Wan Zainon, W. Z., & Hassan, H. (2019). Marketability of new product development towards minimising market failure: a case of mango fruit leather. Economic and Technology Management Review, 14.
29. Rahim, H., Ariff, E.E.E., Sobri, A.A. and Wahab, M.A.M.A., 2019. The assessment of input factors and technical efficiency of rice in IADA Seberang Perak, Kerian and Barat Laut Selangor. Economic and Technology Management Review, 14, pp.13-22.

DIRECTOR
Center for Socio -Economic Research, Market Intelligence and Agribusiness (ES)
MARDI Headquarters

Phone : 03-8953 6360
No.Faxs : 03-8953 6370